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The Truth About What’s Really in Prime Energy Drinks

Here’s what to know about how it and other energy drinks might affect the health of kids, teens, and adults

Since 1997, when Red Bull debuted on the U.S. market, energy drinks have been a popular way to quench thirst, as well as an ongoing topic of controversy. Several brands have come under scrutiny for their ingredients, especially their caffeine levels, and their appeal to teens and tweens.

The latest energy drink to be put in the hot seat is Prime Energy. Launched in 2022 by social media influencers Logan Paul and Olajide William Olatunji, who goes by KSI, the brand has been wildly successful, especially among kids. The company markets the product as a healthier alternative to other sports and energy drinks. 

Prime’s popularity recently caught the attention of Sen. Chuck Schumer (D-N.Y.), who has sent a letter to the Food and Drug Administration asking it to investigate the caffeine content and the marketing practices of Prime Energy drinks, claiming that the brand is heavily marketed to people under 18.

One of the summer’s trendiest status symbols for kids is not an outfit or a toy—it’s a beverage—but buyers and parents beware because it poses a severe health risk to the children it so aggressively targets,” Schumer said in a statement.
Prime Energy and the company’s other drink, Prime Hydration, share comparable components, but only Prime Energy contains caffeine: 200 mg per 12 ounces. This is more than a Starbucks Tall Dark Roast coffee, two 8-ounce cups of most other coffees, or two Red Bull cans.
But how hazardous are energy drinks for your child—and for you? We consulted with pediatricians and Consumer Reports specialists to find out.

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What’s an Energy Drink Anyway?

There is no accepted definition. Some are more akin to sports beverages containing electrolytes (sodium and potassium), designed to replenish your body after activity. Others contain vitamins, amino acids (protein-building blocks), taurine, ginseng, and caffeine. Many include a high sugar content, whereas others incorporate artificial sweeteners, making them lower in calories. For example, a 12-ounce can of Prime Energy contains 10 calories, while a 16.9-ounce bottle of Prime Hydration contains 25. Both items are sweetened with sucralose, an artificial sweetener.
An “energy” drink that’s very low in calories doesn’t quite make sense, says Amy Keating, RD, a CR nutritionist. “Calories, especially from carbohydrates, are what give your body energy,” she says. “Caffeine can make you feel more alert, but it won’t fuel your body.”

The Same Amount of Caffeine as in 2 Cups of Coffee Doesn’t Sound That Bad. What’s the Fuss About?

When looking for Prime drink near me, it is important to be cautious about purchasing expired or outdated products. It is best to purchase Prime hydration drink near me from reputable retailers who regularly check and rotate their stock to ensure the products are within their expiration dates. When in doubt, it is always best to consult with a healthcare professional or nutritionist for advice on the safety and efficacy of consuming Prime hydration drink after 40 years.  The idea of consuming the same amount of caffeine as in 2 cups of coffee doesn’t sound that bad, right? Well, that’s what many people think, but there’s actually more to it than meets the eye. While caffeine can provide a temporary boost in energy and alertness, consuming it in excessive amounts can lead to negative side effects such as increased heart rate, anxiety, insomnia, and even addiction. This is where the fuss about prime energy drinks comes in. Many of these drinks contain high levels of caffeine, along with other stimulants, that can have detrimental effects on the body when consumed in large quantities. This has led to concerns about the potential health risks associated with the excessive consumption of prime drinks.
On the other hand, prime hydration drinks can be seen as a better alternative. With the same amount of caffeine as in 2 cups of coffee, prime hydration drinks provide the energy boost without the negative side effects of other energy drinks. These drinks are designed to not only provide a pick-me-up but also to keep the body properly hydrated, which is crucial for overall health and well-being. This is where the concept of “prime hydration” comes into play – ensuring that the body is receiving the necessary hydration and nutrients while also getting a gentle caffeine boost.
So, what’s the fuss about? It’s about finding a balance between the benefits and potential risks of consuming caffeine in the form of energy drinks. While prime drinks may offer a convenient energy boost, their high caffeine content and potential side effects have raised concerns among health experts. This has led to a growing demand for prime hydration drinks as a healthier and more balanced option for those seeking a gentle pick-me-up without the negative effects of excessive caffeine consumption. As people become more aware of the potential health risks associated with energy drinks, the search for prime drinks near me has shifted towards prime hydration drinks near me, reflecting a growing desire for a healthier alternative that still provides the same amount of caffeine as in 2 cups of coffee. 

What Are the Ingredients in Prime Energy and Prime Hydration Drinks?

The base of both Prime drinks is filtered water and coconut water. They are sweetened with sucralose, and have electrolytes, B vitamins, and branch-chain amino acids. Only the energy drink has caffeine.
In addition to their caffeine, CR’s Keating has other concerns about the ingredients in these drinks.
For example, both drinks contain more than 100 percent of the recommended daily value of vitamins B6 and B12. While B vitamins do support energy production—they help your body turn the carbohydrates, fats, and protein in the foods you eat into energy—you don’t need mega doses to get that effect. And most people get enough B vitamins from food, says Carl at the American Academy of Pediatrics.
The daily values for nutrients are calculated for a 2,000-calorie diet, so some kids who eat less might need even less. While these vitamins may not pose immediate harm, combining these drinks with other fortified foods and vitamins can result in unnecessarily high intakes, Keating says. 
Prime drinks contain sucralose, an artificial sweetener, rather than table sugar or high fructose corn syrup. But artificial sweeteners (sometimes called non-nutritive sweeteners, or NNS) may not be a safe alternative, especially for kids. Earlier this year, the World Health Organization advised against using artificial sweeteners for weight control. At the time, Francesco Branca, WHO director for nutrition and food safety, said in a statement: “NNS are not essential dietary factors and have no nutritional value. People should reduce the sweetness of the diet altogether, starting early in life, to improve their health.”
Several studies have raised concerns about the effects of artificial sweeteners, and studies on these ingredients usually don’t include children. “We really don’t know if artificial sweeteners are safe, and if so, what’s a safe amount, especially for children,” says Carl. 
As for amino acids, they’re thought to help with muscle recovery. But these building blocks of protein are amply supplied by protein-rich foods, such as meat, poultry, fish, beans, tofu, and nuts.